Ice Pattern Design - Product Graphics
Project Contribution: Concept and pattern design. Stationery product & packaging design.
For Holiday 2014, one of the main stories for Skagen product and marketing was the winter weather, more specifically, “ice”. The product team needed a custom pattern that would work for various products.
Inspired by the perfect imperfection of nature and architecture, I pitched various concepts, mood boards and designs, until we landed here. The pattern was used on stationery gifting product (which I also designed the product & packaging for) as well as various leather hand bags, small leather goods and tech product (Apple™ & Android™). The pattern was also used to pull the story together in digital marketing (gift guide landing page, blog post and emails).
Process: Product Tech Pack Renderings. Used to visually illustrate product & packaging during development.