Skagen Denmark – Core Packaging Redesign

Project Contribution: Lead packaging designer, built system of box sizing and developed all packaging mechanicals, sample management, assisted in project management through production and global distribution and creation of internal training materials.

Photo Credit:    Clay Grier (packaging/product images) // Justin Chung (lifestyle)

Photo Credit: Clay Grier (packaging/product images) // Justin Chung (lifestyle)

A watch, jewelry and leather goods company rooted in a minimalistic, Danish inspired design aesthetic. The brand gets it's name from a beach village in Denmark. Skagen is the northern-most tip of the country, surrounded by beautiful views of perpetual ocean and sky. It made sense that this new packaging system, which launched in Fall 2015, would reflect the calm, minimal and extremely functional principles of Danish design, all of which are part of the Skagen Denmark brand DNA.

Skagen Denmark is a globally distributed brand with retail flagship stores in Copenhagen, Paris, London, and Frankfurt. Products can also be found at skagen.com, on Amazon, in Macy's (Retail & Digital), Dillard's and other various retailers. 

Prominent branding and functional packaging display at the Skagen store in Paris Champs Elysees.

Prominent branding and functional packaging display at the Skagen store in Paris Champs Elysees.