Skagen Cycling Story + Limited Edition Packaging
Project contribution: Designed packaging and stationery, concept through production.
Inspired by cycling, the prominent form of commuting in Denmark, the Fall 2015 limited edition watch and packaging feature graphics normally seen on tire gauges. Packaging was created for the watch by itself and as part as a special gift set, paired with an assortment of cycling products: a bicycle tire pump, a trouser strap, and bike bell.
I also designed a coaster set, notebooks and keychain that were purchasable gifting items to help round out the storytelling.