Product Design: Stationary and Gifts
Project Contribution: Lead designer, concept, line sheets, development renderings, product and packaging design, mechanicals and finished product photography art direction. Coordination/project management between brand teams, creative teams, merchants, Fossil Group shared service teams, PD, packaging development, marketing & photo studio.
After being newly acquired by Fossil Group, the Skagen Denmark Brand was in the process of growing and rebranding. The brand wanted to round out the customer experience of the core danish inspired product (watches, jewelry, leather goods) with more opening price point, stationery and gift-able/home good items. For two years I designed all product and the accompanying packaging for that product line.
I’m grateful for the opportunity to have been able to explore and extend my creative toolbox by creating everything from standard notebooks and card sets, to more unique and complex material components like; bento boxes, pencil sets, pouches, stamp kits, desk accessories and more!